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The top 10 most popular email clients as of December 2017 ( Ranking compared to December 2016) If each of the emails we tracked was a letter, this pile would be 28,000 miles high.
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We tracked 15 billion email opens in 2017 to determine where subscribers are reading emails. TRANSCRIPT: EMAIL CLIENT MARKET SHARE 2017 Learn how many brands rely on responsive design approaches for their emails and benchmark your own email creative and design processes with the insights from this report. With about half of all emails read on mobile devices, implementing responsive email design is a must, whether it’s adaptive, hybrid, or a traditional responsive design. Tweet this infographic → Put Email Analytics Insights into Action with the State of Email Creative Ebook What you can (and cannot) do with Email Client Market Share dataĬurious how you can put these insights into action? Justine Jordan, VP of Marketing at Litmus, helps you understand what the Email Client Market Share data can tell you about your audience (and what it doesn’t), and helps you understand how you can use Email Analytics insights to make the right decisions for your subscribers. We take a look at what Litmus Email Analytics taught us about mobile, webmail, and desktop opens over the course of the year, analyze major movements in email client popularity, and provide insights into what those changes might mean for email marketers.Ĭheck out the infographic, or read the transcription below it. Over the course of the past year, we’ve analyzed 15 billion email opens to see where subscribers read emails, and summarized our findings in our 2017 Email Client Market Share infographic. We’ve got an update! Make sure to check out the most recent version of the Email Client Market Share infographic.
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